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I’m a Jackie Huba fan. Been one since late 2002 when I first read Creating Customer Evangelists. Over the years I’ve come to know Jackie as much more than a colleague, but as a good friend. A few years ago
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Years ago I wrote about how businesses “chop down” their products to maintain/grow profits. I used a scene from AMERICAN GANGSTER to illustrate this point. It’s the scene where Frank Lucas confronts Nicky Barnes for chopping down his “Blue Magic” dope in order to make more money. The current Maker’s Mark brand dilution hullabaloo makes this old post, new again.
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Brands desperately want people to fall in love with them in hopes they become customers for life. However, brands may be approaching finding love from the wrong end of the love chain.
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The 2013 FIRE Sessions were more like the Firehose Sessions. We brought together a collection of kindred spirits, clients, and super smart speakers for a jam-packed day of learning and connecting. What are the FIRE Sessions? Think marketing grad school complete with everyone doing keg stands of knowledge.
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