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John Moore gives businesses Second Opinions. He also Speaks, Blogs, and Writes on building fanatical brand devotion.

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The Best Social Network

A few years ago I was on a panel conference where a social media expert us asked how businesses can get closer to customers. Everyone on the panel said something about leveraging Facebook and Twitter to engage with customers on a deeper, more meaningful level. As I fought back the vomit ascending up my throat I interjected, “How about picking up the phone? How about actually talking with customers voice-to-voice and better yet, face-to-face?”
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Manifest Customer Destiny

Late last year I stumbled upon a thought-provoking ebook from Michael Schrage that has upended how I look at business innovation. Michael is a research fellow at the MIT Sloan School Center for Digital Business. His ebook attempts to redefine how companies should approach innovation by focusing on this question: Who do you want your customers to become?
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Show some Love for Love146. Buy a Book.

You snap. You share. We donate. Valentine’s Day is less than two weeks away and it’s a time when passion conversations happen. At Brains on Fire we know something about love and how it applies to business. We’ve written the
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What Great Brands Do

Every great brand defines its brand as its business. It puts its brand at the core of its business and goes to great lengths to make sure there is no daylight between managing the brand and managing the business.
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Partial Client List