Brand Autopsy

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John Moore gives businesses Second Opinions. He also Speaks, Blogs, and Writes on building fanatical brand devotion.

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Starbucks, we have a problem.

I know Starbucks Coffee is now just Starbucks. I know Starbucks sells more than just coffee. But...
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An Apology 32 Years in the Making

32 years ago I was adjusting to the awkward world of being a seventh grader in junior high school. The awkwardness was compounded for me because of my wicked good stutter. I could hardly string together two words, much less two sentences, without violently stuttering. People laughed at me.
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Anatomy of a Starbucks Customer Experience Program

The following story is real. It was implemented in the Summer of 2001 in all North American Starbucks stores and was widely credited as a hallmark customer interaction program that is still talked about today as an example of a great customer experience program.
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Becoming a Talkable Brand

The Talkable Brand Video Series from 2012 shared oodles upon oodles of ways a brand can spark and sustain word of mouth marketing. Here are four faves of mine from the series.
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