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John Moore gives businesses Second Opinions. He also Speaks, Blogs, and Writes on building fanatical brand devotion.

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My Life Changed 20 Years Ago

It was October of 1994, twenty years ago, when the trajectory of my life changed.
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Plato. Purpose. Profits.

The ancient philosopher Plato made significant contributions to humankind. His philosophical fingerprints can still be felt today in how we think about mathematics, science/nature, morals, politics and the arts. Perhaps it’s time we add “brand strategy” to the long list of contributions Plato has made to civilization.
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The Container Store Manifesto

We conclude our series sharing summaries of principles The Container Store follows to achieve its long-lasting success with a manifesto. While not written as a manifesto, these words from UNCONTAINABLE are inspirational, aspirational and actionable. Enjoy.
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The Container Store Retailing Philosophy

The Container Store would love to, in Kip’s words, “hit the triple crown every day—offering a well-edited, carefully curated collection of 10,000 products, free expert advice and service that customers delight in, and prices competitive with the mass merchants.” But they can’t.
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