Brand Autopsy

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John Moore gives businesses Second Opinions. He also Speaks, Blogs, and Writes on building fanatical brand devotion.

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Great Brands Help People Be Great

A core belief in our PASSION CONVERSATION book is the need to rewire a marketer’s brain to appreciate creating opportunities (online and offline) for the customers you serve to share their own stories. A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.
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Keep the Likeables. Dump the Assholes.

Being a top chef is a team sport. Yet, we tend to think of it as an individual game. It’s always a team of people working together from the line cook to the sous chef to the expeditor to the pastry chef to the many other cooks in the kitchen who get the dishes out to our tables.
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A Goliath Can Become a David Again

If your business is caught in the strategic crosshairs of needing to get bigger but remain smaller, the following excerpt from TRIBAL KNOWLEDGE might provide you with boardroom fodder.
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Beyond Thinking Different to Doing Different

As 2014 turns to 2015, the message of doing differently is one we should all heed. The first incomplete ideal is featured below. Heed and enjoy.
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Partial Client List