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John Moore gives businesses Second Opinions. He also Speaks, Blogs, and Writes on building fanatical brand devotion.

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Growing Beyond the Core of Your Business

Most business growth initiatives fail. Research from Chris Zook, a Bain & Company consultant, indicates only 25% of growth initiatives succeed. The analysis reveals too many companies fail to grow because their growth strategies are not connected enough to their core business. According to Zook, businesses can greatly improve their growth initiatives when they focus their efforts on one of six adjacencies.
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Obsess over Customers

A few weeks ago I talked to a roomful of marketers and operators at the Florida Restaurant and Lodging Association Summit. I delivered a version of my GRANDE GROWTH presentation that shares the importance of small businesses needing to look bigger and big businesses needing to act smaller in order to find long-lasting success.
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The Remedy to Maintain the Founder’s Mentality

Chris Zook has done it again. He’s written another smart book on business growth. This time, Chris and James Allen turn their attention to the importance of maintaining the business soul that the founder instilled when the business began in
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Branding Made Easy

The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple.
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