Brand Autopsy

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John Moore gives businesses Second Opinions. He also Speaks, Blogs, and Writes on building fanatical brand devotion.

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People, not Products. Information, not Data.

"The entrepreneur thinks their business is about the product or service they are selling. As soon as they hire one person, it becomes about people and people serving people." -- Howard Behar
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The Rules of Social Media Haven’t Changed

I stumbled upon a decade old video of me talking about how businesses can better use social media to connect more meaningfully with people. That was a long time ago in a galaxy far, far away. But not that far away. The rules I shared ten years ago still ring true today.
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Cult Brands Fight Monsters

This week a few hundred marketers will be making a pilgrimage of sorts to attend The Gathering in Banff, AB. The Gathering is a conference that recognizes and celebrates the bravest brands in the land. Every year, since 2014, a
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Growing Beyond the Core of Your Business

Most business growth initiatives fail. Research from Chris Zook, a Bain & Company consultant, indicates only 25% of growth initiatives succeed. The analysis reveals too many companies fail to grow because their growth strategies are not connected enough to their core business. According to Zook, businesses can greatly improve their growth initiatives when they focus their efforts on one of six adjacencies.
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