Brand Autopsy

John Moore Say Hello!
john@brandautopsy.com
512.633.4086
Twitter Linkedin Facebook

John Moore gives businesses Second Opinions. He also Speaks, Blogs, and Writes on building fanatical brand devotion.

Brand Autopsy Newsletter
Get monthly nuggets of marketing know-how

Talking Word of Mouth Marketing

For word of mouth to happen, someone needs to gain some knowledge from either personal experience, or through conversations, or directly from the brand. The best way to deliver word of mouth information is through stories.
Read the full article…

Hiring Fantastic People

Retail operators know better than anyone that the people you hire are the most important part of your business. Your competitors can replicate your products and programs but they cannot replicate your people. It’s your people who live and breathe your company culture.
Read the full article…

Starbucks, we have a problem.

I know Starbucks Coffee is now just Starbucks. I know Starbucks sells more than just coffee. But...
Read the full article…

An Apology 32 Years in the Making

32 years ago I was adjusting to the awkward world of being a seventh grader in junior high school. The awkwardness was compounded for me because of my wicked good stutter. I could hardly string together two words, much less two sentences, without violently stuttering. People laughed at me.
Read the full article…

Partial client list:

Partial Client List