Brand Autopsy

John Moore Say Hello!
john@brandautopsy.com
512.633.4086
Twitter Linkedin Facebook

John Moore gives businesses Second Opinions. He also Speaks, Blogs, and Writes on building fanatical brand devotion.

Brand Autopsy Newsletter
Get monthly nuggets of marketing know-how

Friction ain’t Fiction

FRICTION will inspire you to use empathy as a strategic driver when designing your next marketing program that doesn’t just sell a product but rather, shows how a product will enhance one’s life.
Read the full article…

People, not Products. Information, not Data.

"The entrepreneur thinks their business is about the product or service they are selling. As soon as they hire one person, it becomes about people and people serving people." -- Howard Behar
Read the full article…

The Rules of Social Media Haven’t Changed

I stumbled upon a decade old video of me talking about how businesses can better use social media to connect more meaningfully with people. That was a long time ago in a galaxy far, far away. But not that far away. The rules I shared ten years ago still ring true today.
Read the full article…

Cult Brands Fight Monsters

This week a few hundred marketers will be making a pilgrimage of sorts to attend The Gathering in Banff, AB. The Gathering is a conference that recognizes and celebrates the bravest brands in the land. Every year, since 2014, a
Read the full article…

Partial client list:

Partial Client List