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John Moore gives businesses Second Opinions. He also Speaks, Blogs, and Writes on building fanatical brand devotion.

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Business Wisdom from Chuck D

“Before people buy from you, they’ve got to buy into you.” — Chuck D
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People Still Buy Things in Stores

According to US Census data, the total amount of retail dollars Americans are expected to spend this year is approximately $4.5T. That’s $4.5 trillion retail dollars spent in physical places (stores, restaurants, etc.) and in digital spaces (online, mobile, etc.).
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The Low Road or the High Road? You Decide.

Businesses have a choice in how they treat employees to make profits. They can choose the low road by offering employees low wages, basic benefits and uninspiring, menial job responsibilities. Or, they can choose the high road by offering employees a living wage, better benefits and a job that motivates them to do great work. Unfortunately, too many businesses choose the low road.
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The Patagonia Way to Customer Loyalty

Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following. Craig Wilson spent eight years at Patagonia in various upper-level marketing roles and shares his perspective on the Patagonia loyalty model in the just-published book, The Compass and the Nail.
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Partial Client List