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The Dog-Ear Score


We thought a 1,000 words were worth a picture.

Quantifying the value of a book is difficult. At Brand Autopsy, we have developed a scientific method to do just that. We call it the Dog-Ear Score.

D-Es = D-Ep/p

Yep, the Dog-Ear Score (D-Es) is equal to the number of pages with corners folded over (D-Ep) divided by the number of pages in the book (p).

My copy of Free Prize Inside, with 239 pages, has 23 dog-ear pages. That’s a 23:239 or a score of 9.6%. (Some pages in my book have double dog-ears pages. That’s dog-ears on the top and bottom pages to account for great information on the front and back of a page!)

As for johnmoore … he had 43 dog-ear pages (photo above) for an unprecedented score of 18%.

Please share your Dog-Ear Score with us after you finish reading Free Prize Inside.

The Free Prize Inside Business Book Blog Tour continues to a blog near you. Below is the updated schedule:

May 5 : Decent Marketing
May 6 : 800-CEO-READ Blog
May 7 : Brand Mantra
May 10 : Ensight
May 11 : WonderBranding
May 12 : Business Evolutionist
May 13 : Branding Blog
May 14 : Thinking by Peter
May 17 : Bold Approach

Thanks to Todd at A Penny For… for coordinating the BBBT3.

williams+moore

17 Comments

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  • Lovemarks is a Love AffairThe second to last place I’d ever what to work is an advertising agency. But Kevin Roberts, author of Lovemarks, is no typical ad agency CEO. “I’ve been in some boardrooms where there was a definite, audible gulp when I…

  • BOOK REVIEW: The Book of Yo!Title: The Book of Yo! Author: Simon Woodroffe Pages: 60 Published: October 2000 Dog-ear score: 36.6% Reviewer: Rich…! I must start this review by saying that bar none, this is simply the best business book I have ever read. How…

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  • BOOK REVIEW: Rules of the red rubber ballTitle: Rules of the red rubber ball Author: Kevin Carroll Tag-line: Find and sustain your life’s work Pages: 95 Dog-ear score: 1:95 (1.05%) Disclaimer: I hate it when a person who is not a fan of punk rock music…

  • How to Read a Business BookBren at Slacker Manager create a marvelous post on How to Read A Business Book [disclosure – bren says nice things about us]. What I have always believed is that reading business books is an active process. You are learning….

  • How to Read a Business BookBren at Slacker Manager create a marvelous post on How to Read A Business Book [disclosure – bren says nice things about us]. What I have always believed is that reading business books is an active process. You are learning….

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  • BOOK REVIEW: The Art of the StartTitle: The Art of the Start Author: Guy Kawasaki Tag-line: The time-tested, battle-hardened guide for anyone starting anything Pages: 217 Dog-ear score: 41: 217 (18.89%) Reviewer: Rich…! I know I’m late with this review, but I’m writing it hoping…

  • BOOK REVIEW: All Marketers Are LiarsTitle: All Marketers Are Liars (blog) Author: Seth Godin (blog) Tag-line: The power of telling authentic stories in a low-trust world. Pages: 182 Dog-ear score: 30: 182 (16.48%) Reviewer: Rich…! First thing’s first, this is not Purple Cow vol….

  • BOOK REVIEW: All Marketers Are LiarsTitle: All Marketers Are Liars (blog) Author: Seth Godin (blog) Tag-line: The power of telling authentic stories in a low-trust world. Pages: 182 Dog-ear score: 30: 182 (16.48%) Reviewer: Rich…! First thing’s first, this is not Purple Cow vol….

  • BOOK REVIEW: All Marketers Are LiarsTitle: All Marketers Are Liars (blog) Author: Seth Godin (blog) Tag-line: The power of telling authentic stories in a low-trust world. Pages: 182 Dog-ear score: 30: 182 (16.48%) Reviewer: Rich…! First thing’s first, this is not Purple Cow vol….

  • Manny says:

    Today’s New York Times had an excellent article “How to Do the Right Thing?” that featured Seth Godin book “All Marketers Are Liars” among several other cool business books http://www.nytimes.com/2005/05/08/business/yourmoney/08shelf.htmlGreat reading if you have a minute to spare!

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  • A Word From Northriding, South AfricaFriend of the company Richard Mulholland has one of the cooler companies (and company websites) that we know of. Located in South Africa, Missing Link is on a mission: Missing Link is a specialist presentation firm, and we’re angry. Seriously…

  • Mathew says:

    Never been good at math. However, my # of dog ears was around 23, assuming I caught them all. Not sure what percentage that gives me, though.