According to Marketing Bloggers …
Did you notice Marketing Professor Philip Kotler’s latest book? ACCORDING TO KOTLER is essentially a marketing FAQ with Kotler’s take on all things marketing-related.
Not that we shouldn’t take Professor Kotler’s word on everything marketing — he is the world’s foremost authority on marketing after all. However, I thought it would be interesting to take the congregation is smarter than the preacher approach by asking Marketing Bloggers the same questions answered by Kotler in the book.
For the next month (or so) I’ll post questions asked of Kotler out to Marketing Bloggers to give their well-informed and passionate answers. In ACCORDING TO BLOGGERS (jpg), I bet we’ll learn the congregation of Marketing Bloggers is smarter than the Marketing Professor.
First question for us is: Are the 4Ps still a useful framework for marketing decision making?
KOTLER: The 4Ps still provide a useful framework for marketing planning. However, they represent the seller’s thinking more than the buyer’s thinking. The 4Ps can be converted to the 4Cs as follows:
The 4Cs remind us that customers want value, low total costs, high convenience, and communication, not promotion.
BLOGGERS: What say us? Do we think the 4Ps are still useful? Do we think Kotler’s 4Cs thinking is more relevant for today’s marketplace? I’ve added my thoughts in the comments section, you’re welcome to do the same.