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john@brandautopsy.com
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I may be advertising agnostic, but I ain’t oblivious to whiz-bang creative. This billboard from McDonald’s is wicked good.
SOURCE | Advertising Age | Dec. 19, 2005
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
You don’t have to stop hating what most people try to do with advertising to admire a good creative piece that ACTUALLY SELLS SOMETHING. This fits nicely with the idea that advertising still works to remind people of some brand/product they’re already familiar with. And it shows the product, what a concept!
McDonalds ShakeSometimes a little ingenuity can make regular billboards stand out. (Than ks to Brand Autopsy for the tip off) Click image to enlarge…
But would you buy the shake?
Don’t know if I’d go out of my way to buy the shake – after all, that’d mean I would have to actually go to a Mickey D’s (and such visits are largely limited to bio breaks on various turnpikes when I have no other option.) But, if they had a store/kiosk right there – yes, I just might. And, as long as I was being bad, I might just get some fries too!The sign makes me smile and humor is (almost) always a great way to connect with customers.
Hi JohnThis is a great ad indeed.And I read the “advertising agnostic” article. I believe both measures help to increase sales: product improvement and advertising. The choice depends on how good the company knows their clients.My best regards.
McDonalds ShakeSometimes a little ingenuity can make regular billboards stand out. (Thanks to Brand Autopsy for the tip off) Click image to enlarge…
Too funny! What a great billboard! Hey, thanks for all you do on this site; it’s helping a lot of people. I have permanently linked to it from PRMama. Keep up the great work.-gena
Very Nice.Never would have gotten past the legal department I work with though. Because in reality if you turn a McDonalds shake up-side down it wont stay in the cup!They are so inside the box!!
The real question is whether or not there is a McDonalds right near that billboard.What is it that Jay Conrad Levinson of Guerrilla Marketing fame wrote?The best two words on a billboard are “Next Exit.” (or something to that effect)
That’s a really good one.
Very original indeed. Never seen such a thing like that before.btw, perhaps you want to check this billboard too(which I posted in my blog several months ago: http://hermawan.typepad.com/blog/2005/10/is_it_just_a_bi.html).It was placed somewhehre in India and won an award in Asia-Pacific Advertising Festival 2005 held in Pattaya Thailand….
Now that’s a thick shake. Great find John.
McDonalds AdA creative billboard by McDonalds