Talking Word-of-Mouth with Jack Trout
>>> LISTEN HERE <<<
Marketers everywhere … do not pass go and do not collect $200 until you listen to this 19 minute roundtable interview between Jack Trout, Steve Rubel, and Rick Murray. Following all the blog fodder about Jack Trout’s take on Word-of-Mouth marketing, Trout asked Steve and Rick to join him to discuss the merits of WOM.
In the audio interview, Steve and Rick served as great champions for the word-of-mouth marketing cause. And because of their great championing … Jack Trout has a much better appreciation for Word-of-Mouth marketing as another strategic tool in a marketer’s toolkit to promote stellar and staid products. Mucho kudos Steve and Rick for doing a great job for all us WOM practitioners!!!!