JUICING THE ORANGE|Marketing Masterpiece Theatre
For those unfamiliar with Marketing Masterpiece Theatre, it’s my way of highlighting remarkable (and forgettable) business books by doing a dramatic reading of a passage from the book, Yeah, they’re goofy. But hopefully they’ll make you think a little and laugh a little. With that explanation, I present to you the latest episode … a dramatic reading from JUICING THE ORANGE.





Honestly, that was horrible.
The only thing worse than the talent that read this passage is the content of the rediculous book the reading came from. Who wrote this?