Archive for September, 2006

Last week, MarketingProfs.com published an article from me on the concept of a “Brand Checkbook.” This concept is simple … just as your personal checkbook has credits and debits, a “Brand Checkbook” has credits and debits in the form of

The Brand Autopsy blog has been getting smacked with spam recently. And since I’m traveling a lot these days, I’ve turned on the Comment Authentication function to help curtail spam comments. Sorry to add an extra step in the commenting

Last year I summarized a lengthy Wall Street Journal article on the challenges facing the woman’s wear retailer Ann Taylor. At that time, Ann Taylor was in a rebuilding process trying to shore up sales at its higher-priced Ann Taylor

John Maeda’s 4th Law of Simplicity says “knowledge makes everything simpler.” Consider me more “knowledged” about all this Web2.0 stuff from reading this simplified definition: Web 2.0 is all the Web sites out there that get their value from the

Simplicity ain’t easy but somebody gotta do it. And MIT Professor John Maeda has taken a few steps to simplify simplicity for all us business, technology, and design-minded folks. In his blog and now his book, Maeda shares his highly-evolved

Last year, Reef (a San Diego-based surfer wear brand) introduced a new flip-flop sandal. Ain’t nothing remarkable about that. But flip the flip-flop over and BAM!!!—something worth remarking about. A church key bottle opener! Yep, these flip-flops can flip the

So Budweiser is creating an online entertainment network called Bud.TV. Plans call for Bud.TV to have seven channels of programming ranging from comedy to sports to news to the now trite “consumer-generated media.” Sure that’s interesting marketing stuff, but what

It’s true … I have a man crush on Tom Peters. There, I said it. For proof, riffle through my Brand Autopsy category dedicated solely to posts riffing off of choice rants and raves from Tom Peters. So I’m totally

Dan Pink, author of A WHOLE NEW MIND, recently shared his perspective with Advertising Age (Sept 11 issue) on creativity. He touches upon lots of interesting issues, but I found the most interesting to be his perspective on the challenges

Last month I mentioned the formation of the Marketing Bloggers Fantasy Football League. The inaugural season has begun and the most anticipated game during week one involved Brand Autopsy against The Church of the Customer. (Brand Autopsy won in a