What must Starbucks do?
He’s concerned Starbucks is in danger of losing its soul, its uniqueness—its remarkability. Howard says the romance and theater of coffee have disappeared from Starbucks stores because Baristas now use push-button machines to make espresso drinks. That stores no longer smell like coffee and that every store looks cookie-cutter.
Howard closes the email by asking his executive team to get smarter about the business and to get more innovative to once again differentiate Starbucks.
*** I am no longer accepting ideas. ***
Thanks to everyone who submitted ideas. The WHAT MUST STARBUCKS DO ebook will be available for download in early April. More to come…
So, send me an email with STARBUCKS in the subject line. Tell me what Starbucks must do to reclaim its uniqueness? To better connect with customers? To become the coffee company it once was?
My plan is to compile your answers into a free ebook. (Of course that’s contingent upon receiving good answers.) So in your responses … don’t ramble. Be brief. Be smart. Be fast. I’d like to have this ebook posted by the end of March
BLOGGER NOTE: Blatant inspiration from Seth Godin and his What Should Google Do? ebook.