How Does RadioShack Still Make Money?
RadioShack is a $4.5 billion-dollar business with over 6,000 locations world-wide. The company’s heritage is rich but recently, RadioShack CEO Julian Day admitted he has “no idea” how the company makes money.
After assuming the CEO role at Radio Shack nine-months ago, Day initiated a comprehensive audit to better understand the company’s operational infrastructure, its financial drivers, its marketing strategies, and its customer base. Despite the research, Day is still unclear about the company’s allure.
Julian Day’s theories as to why RadioShack still makes money include: consistently exceeding the needs of Wedding DJs around the globe and the multiplier effect of unredeemed RadioShack Gift Cards stored away in people’s wallets.
In a revealing interview with The Onion, Day confided, “I’d like to capitalize on the store’s strong points, but I honestly don’t know what they are.”
As Day continues to search for the answers to why RadioShack still makes money, he only uncovers more questions. Added Day, “I may never know the answer. No matter how many times I punch the sales figures into this crappy Tandy desk calculator, it just doesn’t add up.”
Mucho kudos to BusinessPundit for the hook-up. This satirical piece from The Onion is a hoot! (I loves me some business satire.)