Eric Ryan, co-founder of Method cleaning products, has been quoted as saying … “There is no such thing as dull product categories, only dull products.”
Think the potato chip category is boring? Think again …
Just when we’ve been lulled to think the potato chip category was stale, here comes Doritos X-13D. In the latest iteration of customer co-creation, Frito-Lay wants everyday people to “Get it. Taste it. Name it.”
We consumers are to buy this mysterious product. Decipher what it tastes like. Then, submit a product name. The winner gets a year’s supply of whatever the name ends up being for the Doritos X-13D experiment.
Kudos to Doritos for flavoring their newest potato chip with some marketing zest.
Can’t find a package of Doritos X-13D? Try eBay.