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In its Autumn 2007 issue, Strategy+Business continues its series of articles on how Chief Marketer Officers can become more effective in their role. (I’ve blogged about past S+B articles on CMOs here, here, and here.) Gregor Harter, Edward Landry, and
For Episode #4 in my Espresso Shots of Business Wisdom series, I’m sharing a thought on why advertising is not always the answer to driving sales. Click on the play button below to watch/listen. Enjoy. RSS Readers … click here
Earlier this year we talked about the pay-what-you-want honor system of Terra Bite Lounge in Kirkland, WA. This is the coffee shop where there are no prices for the coffee drinks, pastries, and sandwiches. Instead, customers pay whatever amount they
Espresso Shots of Business Wisdom Episode #3 shares a quick thought on being an eager and active employee. Click on the play button below to watch/listen. Enjoy. RSS Readers … click here to watch.
WHAT : Documentary tracing the history and impact of Starbucks WHEN : Wed., August 29th at 9:00 pm (EST) WHERE : Biography Channel This should be worth watching. From my emails with the documentary producers, it appears they casted a
Storytelling in marketing is nothing new. In All Marketers are Liars (Seth Godin), we learned that all marketers tell stories and the best marketers tell stories customers believe. Seth goes on to explain that stories are shortcuts to understanding what
Those living in the badlands of Central Texas take note … the Social Media Club of Austin is meeting this Thursday (Aug. 23) at 6:00 pm. Location is up north at BMC Software (10431 Morado Circle) and William Hurley (“Whurley”)
While reviewing some family history, notably the early death of my Father’s Father, I was struck with how Twitter today was a Telegram yesterday. Think about it. With Twitter you are limited to 140 characters. With Telegrams from the bygone
For this Espresso Shot of Business Wisdom, I’m sharing the best advice I’ve heard for delivering great customer service. Click on the play button below to watch/listen. Enjoy. RSS Readers … click here to watch.
UPDATE (8/23): The US Court of Appeals court denied the FTC’s appeal to block the WFM & OATS merger. Whole Foods Market is now free to complete its merger with Wild Oats. As a WFM stockholder and vested marketer, I’m
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
