Marketer-in-Residence with Brains on Fire
Brains on Fire, a marketing agency in Greenville (South Carolina), has offered me a unique opportunity to become a Marketer-in-Residence with them. I gladly accepted. So, throughout this year, I’ll be working with Brains on Fire to help influence how they turn innovative ideas into actionable tactics for their clients.
Brains on Fire positions itself as an “Identity Company.” Meaning, they help businesses better communicate their brand to customers. But really, they work with businesses to better understand their unique personality and then better express that unique personality to customers. The result is creating movements that fascinate, inspire, reward, and engage people to spread their passion for the brand (or cause) via a variety of word-of-mouth marketing ways.
I’ve been an admirer of their work on the South Carolina anti-teen smoking movement (Rage Against the Haze) and their more recent work with Fiskars, the scissors company. The Fiskateers brand ambassador program created by Brains on Fire is one of the most genuine and meaningful word-of-mouth marketing programs I’ve seen in action.
I’m thrilled to have been asked to become a Marketer-in-Residence with Brains on Fire. As such, I’ll serve a short residency working as a full-time BOF employee, followed by monthly office visits, and on-going communication. Brains on Fire has some interesting projects on the docket for 2008 that I can’t wait to help them make marketing magic happen.