Buzz vs. Sustainable WOM
Kathy Sierra brilliantly (and succinctly) sums up the difference between “Buzz” and “Sustainable” Word-of-Mouth.
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Say Hello!
john@brandautopsy.com
512.633.4086
Kathy Sierra brilliantly (and succinctly) sums up the difference between “Buzz” and “Sustainable” Word-of-Mouth.
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
Great quote and very true. Empowerment is powerful (to state the obvious).Thanks for pointing me to Kathy’s Twitter feed. I’ve missed her insights.
Ohhh… I love it. I’m writing it on my write board right now as a good reminder of what a vibrant customer community looks like
Kathy is so on target. Bertrand Cesvet picks up this idea and runs with it in his new book Conversational Capital. Sustainable word-of mouth is the name of the game in today’s marketing world and Cesvet’s book breaks down how to achieve it. He proposes that the “vibrant customer community” you are interested in, Katie, is achieved when you give people something to talk about that will reflect positively back on them. http://www.conversationalcapital.com
Kathy rocks. Always has, always will.