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The IDB Project|in full detail

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Jeffrey Krames has written a remarkable book titled, INSIDE DRUCKER’S BRAIN. In it, Krames shares Peter Drucker’s best management ideas and updates the relevancy of these ideas for today’s marketplace. Krames had a lot of material to work with — Peter Drucker, in his six decades career as a teacher, author, and consultant, wrote nearly 40 business books and countless articles.

The impact of Peter Drucker’s influence cannot be understated. He’s viewed as “The Man Who Invented Management” by the likes of Jack Welch, Tom Peters, and Jim Collins. But Collins has gone beyond just calling Drucker “the leading founder of the field of management.” He has also said Drucker’s “primary contribution is not a single idea, but rather an entire body of work that has one gigantic advantage: nearly all of it is essentially right.” (Whoa.)

Long-time Brand Autopsy readers know I’m a business book junkie. My appetite for biz books stands on the verge of being insatiable. However, I’ve never been able to fully appreciate Peter Drucker’s business writings. I’ve always found Drucker’s books a touch too unapproachable. I get lost in the densely simple language and the dusty examples used in such classic Drucker books like: THE PRACTICE OF MANAGEMENT (1954), MANAGING FOR RESULTS (1964), and THE EFFECTIVE EXECUTIVE (1966).

The beauty of INSIDE DRUCKER’S BRAIN is Krames updates the language and adds modern context to provide clarity and acuity to Drucker’s classic writings. (Krames did a brilliant job!)

For two weeks in December 2008, the Brand Autopsy blog shared summaries, snippets, and takeaways from INSIDE DRUCKER’S BRAIN in a series of posts called … The IDB Project.

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Below is a jump list of each post:

CHAPTER ONE
Opportunity Favors the Prepared Mind (Dec. 9)


CHAPTER TWO
Execution First and Always (Dec. 10)

CHAPTER THREE
Broken Washroom Doors (Dec. 11)

CHAPTER FOUR
Outside-In (Dec. 12)

CHAPTER FIVE
When Naturals Run Out (Dec. 15)

CHAPTER SIX
The Jeffersonian Ideal (Dec. 15)

CHAPTER SEVEN
Abandon All But Tomorrow (Dec. 16)

CHAPTER EIGHT
Auditing Strengths (Dec. 16)

CHAPTER NINE
The Critical Factor (Dec. 17)

CHAPTER TEN
Drucker on Welch (Dec. 17)

CHAPTER ELEVEN
Life-and-death Decisions (Dec. 17)

CHAPTER TWELVE
The Strategic Drucker (Dec. 18)

CHAPTER THIRTEEN
The Fourth Information Revolution (Dec. 18)

CHAPTER FOURTEEN
The Leader’s Most Important Job (Dec. 18)

CHAPTER FIFTEEN
A Short Course on Innovation (Dec. 19)

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