Archive for 2009

Electronically reprinting Bruce Mau’s Incomplete Manifesto for Change has become a New Year’s tradition on Brand Autopsy. Enjoy all over again … Originally posted on December 31, 2004 Bruce Mau, a designer, thinker, articulator, and massive change provocateur, has a

Seth Godin asked 70 people to choose a provocative word and riff. Seth compiled the short essays into an ebook titled, WHAT MATTERS NOW. You’ll recognize many of the contributors. Hopefully, you’ll be inspired by their contributions to make your

We conclude our short series highlighting Bryant Simon’s book, in EVERYTHING BUT THE COFFEE: Learning about America from Starbucks (University of California Press, 2009). Bryant writes how early on in his research he was supportive of Starbucks against its detractors

We continue our short series highlighting Bryant Simon’s book, EVERYTHING BUT THE COFFEE: Learning about America from Starbucks (University of California Press, 2009). In the book, Bryant takes a look at Starbucks from all angles including its impact on the

I first met Bryant Simon in 2006. At that time, he was in the early stages of researching Starbucks impact on culture and consumerism. We traded emails about nuanced Starbucks happenings from store-level operations to broader marketing matters. He was

CONFESSIONS OF A PUBLIC SPEAKER by Scott Berkun gets the Marketing Masterpiece Theatre treatment. If you regularly give presentations, you’ll find yourself nodding in agreement with many of the stories Scott tells about presentations gone right and those that went

*** Note, my WOM Enthusiast hat is on with this post. *** When you return from a conference chock-full of insights, it’s difficult to share everything you learned. Sure, you can transcribe your notes but your notes are bound to

Something doesn’t make sense with this poster ad on the DFW Airport skylink tram. Do you see what I saw? If I’m advertising a “treat yourself” occasion at the airport during the hullabaloo of holiday travel, I’m choosing something more

As a customer loyalty-focused marketer, Jeanne Bliss has been in the marketing game with some notable brands: Lands’ End, Coldwell Banker, Allstate, Microsoft, and Mazda. She has seen how making the wrong decisions can lead to forging customer disloyalty and

John Nese is a modern day soda jerk. He’s passionate about “flavored water with a lot bubbles.” Soda makes him smile, makes him happy. He’s the proprietor of Galco’s Soda Pop Stop in Los Angeles. His store sells about 500