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Myths of Innovation

My endless research for a long-overdue project led me to revisiting Scott Berkun’s THE MYTHS OF INNOVATIONS. This book has oodles of chewy quotes and insights about the ins/outs of nearly everything related to innovation.

It was about a year ago when I shared some money quotes from Scott’s book. The quotes are just as tasty today as they were yesterday. Enjoy.



RSS Readers … click here to view the presentation.

4 Comments

  • John Gillett says:

    Thanks for the tip! Myths of Innovation certainly does have some great quotes that are as relevant today as ever…

  • Hear 2.0 says:

    Why Radio Resists InnovationFrom John Moore over at Brand Autopsy comes this excellent overview of why the radio industry finds it so difficult to transform itself for a new era…….without ever mentioning the word “radio.”THE MYTHS OF INNOVATIONView SlideShare presentation or …

  • Nice list of great quotes. Like the way you used SlideShare to present them, as well.

  • David Sutula says:

    The quote that resonates with me the most – and the one thing I most often forget – is that most people cannot grasp true innovation. That everything must be described in terms of the status quo. I often say that if Edison asked people what they wanted, they would have said, brighter, longer-lasting candles. I am reminded of the ‘horsepower’ quote as I think that light is still described in terms of ‘candlepower’.