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Continuing my “Would you Miss” series … Does Ace Hardware provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Ace Hardware treat its employees so astonishingly well that those workers would
Karin, an eleven-year Starbucks marketing veteran, has entered the blogging fray. She’s super smart. She’s worth reading. And you’ll be a better marketer for reading THE ESSENTIAL ORANGE. (Welcome to the fray Karin.)
By now you’ve heard Starbucks is introducing an instant coffee product. It’s a just add water and stir packet called VIA. Okay. Fine. That’s cool. Starbucks has long-dabbled with concentrated instant coffee. For the past ten years, the Frappuccino ice-blended
File this under “Small Ideas with Big Impact” … PROBLEM: Too much spillage in the men’s room urinals at Schiphol Airport (Amsterdam). SOLUTION: Etch an image of a common housefly near the drain holes of the porcelain urinals. RESULTS: Spillage
Jack Covert and Todd Sattersten are business book evangelists. Notice the use of “evangelists” and not “experts.” Sure, both have expert knowledge about business books, but they intentionally use this knowledge to evangelize how business books can help people make
Recently Ben McConnell (Church of the Customer) shared his perspective on the distinction between Word-of-Mouth (WOM) and Buzz. (It’s a good read.) His post rekindled some of my thoughts on Creationist WOM vs. Evolutionist WOM (video clip). The Creationist WOM
Excuse the multiple coffee-related postings today. Last one for a long time. I promise. In a cost-saving move, Starbucks no longer requires its stores to have brewed Decaf coffee ready-to-serve after 12 noon. (You can read all the hubbub on
Of course, boring coffee is only one of many problems Starbucks faces today. (For background, read this recent post.) Now … for a much deeper dive into Starbucks problems with proposed SOLUTIONS, read this vintage series Paul Williams and I
Writing for the MarketingProfs blog, Ted Mininni posted his take on a recent McDonald’s ad for their McCafe coffee drinks. His post begins … ”Score one for McDonald’s… at the expense of Starbucks and all of the other high-brow coffee
Denise Lee Yohn has started a thought-provoking series about brands not living up to their potential. She kicked-off the series by pointing the finger at GNC (General Nutrition Centers) for not living up to its potential as a brand. About
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
