A friend recently returned from a business trip to Europe. Before he left, we talked and I made some suggestions on places to visit in Amsterdam. Not sure if he hit Café Gollem for a Westvleteren 12. He hasn’t told me yet. However, in a short email he did recommend a cool hotel: CitizenM. Next…
A friend recently returned from a business trip to Europe. Before he left, we talked and I made some suggestions on places to visit in Amsterdam. Not sure if he hit Café Gollem for a Westvleteren 12. He hasn’t told me yet.
However, in a short email he did recommend a cool hotel: CitizenM.
Next time I’m at the Schiphol Airport in Amsterdam, I’m checking out the loo flies and CitizenM.
NOTE: For the uninitiated, WOM is shorthand for Word of Mouth.
John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.