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WOM in Action

A friend recently returned from a business trip to Europe. Before he left, we talked and I made some suggestions on places to visit in Amsterdam. Not sure if he hit Café Gollem for a Westvleteren 12. He hasn’t told me yet.

However, in a short email he did recommend a cool hotel: CitizenM.

CitizenM


Next time I’m at the Schiphol Airport in Amsterdam, I’m checking out the loo flies and CitizenM.

CitizenM_hotel

NOTE: For the uninitiated, WOM is shorthand for Word of Mouth.

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