Archive for May, 2009

UPDATED: The submission deadline has passed. Seth Godin is updating one of the most important marketing books ever published, PURPLE COW. It’s a simple book about baking “remarkability” inside everything a business does. The book is chock-full of case study

On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference. Below is a video recap of a presentation from the conference. The world’s two largest social networks, MySpace and Facebook, attract over 130-million users monthly. Thus the question

NOTE: crossposted on the ALL THINGS WOM blog On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference. Below is a recap of a presentation from the conference. Presentation: Maximizing Online Video for Marketing Success Presenter said: Jeben

NOTE: crossposted on the ALL THINGS WOM blog On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference. Below is a recap of a presentation from the conference. Presentation: Yelp: Empowering Consumers with Local Knowledge Presenter said: In

I just watched Jim Gaffigan’s “King Baby” comedy special. Funny. Dang funny. And applicable. Really applicable to anyone who gives presentations. Long-time readers of this blog know I’ve talked about applying lessons learned from improv comedy and from how stand-up

If you’ve enjoyed the “Would You Miss” series on Brand Autopsy, then you’ll enjoy Denise’s BRANDS WE WOULD MISS series. Denise is riffing off the 24/7 Wall Street article highlighting 12 brands they’ve singled out as being on the endangered

NOTE: crossposted on the ALL THINGS WOM blog Suzy Welch, business writer, has an intriguing way to quickly analyze the consequences of decisions. When faced with making difficult choices, Suzy will 10-10-10 it. Meaning, she will take a few moments