Say Hello!
john@brandautopsy.com
512.633.4086
Something funky happened with my last vacation to Sedona, AZ. Canceled flights wrecked havoc on the plans to have the Moore Boys (from Grandfather to Sons to Grandson) spend time trekking the trails in Sedona, AZ. Only I made it
In 2005, Seth Godin wrote the FREE PRIZE INSIDE. It’s essentially a guidebook for creating remarkable products and services. As marketers we know when remarkable things get remarked about … word of mouth happens. This 2-minute video ditty I posted
Henry Dormann has compiled an interesting book of LETTERS FROM LEADERS including nobel laureates, CEOs, world leaders, and presidents. Each letter from a present-day leader was written to share advice for tomorrow’s leaders. It’s a provocative book with lots of
UPDATED (June 10): Thanks everyone for the thoughtful comments. To avoid any question … going forward, I will disclose how I receive business books reviewed on the blog. Lots of great conversation is happening about the ethics of compensating bloggers
Long-time readers know I’m a big supporter of Word of Mouth Marketing. More recently, I’ve put my passion for WOM to good use helping the Word of Mouth Marketing Association (WOMMA) strengthen its marketing muscles. Right now WOMMA is wrestling
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
