Archive for July, 2009

Clearly my WOM Enthusiast hat is on with this post. Did you see this? PQ Media has released its second Word of Mouth Marketing Forecast Report. The report offers a deep dive into the size, scope, and growth of the

A Starbucks location once destined for closure has re-emerged as 15th Ave. Coffee & Tea. No Starbucks logo. No venti-sized cups. No sassy promotional signage. No automated espresso machines. The location is designed to look, feel, and act not like

Continuing my “Would you Miss” series … Does Costco provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Costco treat its employees so astonishingly well that those workers would not be

On the ALL THINGS WOM blog, I’m sharing bite-size lessons on key ideals that make word-of-mouth marketing more effective and ethical. The series is called WOM TRUTHS. Three lessons are posted with many more to come… #55 | Word of

Jay Ehret (@TheMarketingGuy) and I recently talked Word-of-Mouth Marketing on his Power to the Small Business podcast. I had on my WOM Enthusiast hat and talked about how there are two ways to generate word of mouth … You can

More chatter is happening regarding the Federal Trade Commission’s forthcoming guidelines on endorsements and testimonials in online marketing. It’s not an easy topic for us marketers to understand. However, it is something we will need to understand if physical word-of-mouth

NOTE: OFF-TOPIC blog post Since the Fourth of July weekend is usually when families gather together, I’m sharing a recent gathering of the Moore Family. Technology makes home movies and old-school slide shows so much better. Super 8 home movies

Seeing this hideously dirty ceiling tile at my dentist’s office today reminded me of the Broken Windows theory and how it relates to businesses. The Broken Windows theory hypothesizes higher crime rates occur in cities when broken windows are left