PQ Media WOM Forecast Report
Clearly my WOM Enthusiast hat is on with this post.
Did you see this?
PQ Media has released its second Word of Mouth Marketing Forecast Report. The report offers a deep dive into the size, scope, and growth of the Word of Mouth Marketing industry.
It’s a hefty read at 115 pages. But the information is worth digging into for marketers at both brands and agencies. WOM spend is on the rise, even in today’s recessionary times. In this report you’ll find out where money being spent, why it is being spent, and how companies are benefitting from their strategic WOM spend.
WOMMA members get this report free. (Membership perk.) Others must pay.
However, I’ve compiled a few highlights from the report into this short video. Hopefully this video will whet your marketing appetite to learn more from reading the full report.
RSS Readers … click here to view the video
NOTE: cross-posted on the All Things WOM Blog
Thanks for the report highlights, John. Your point about blending online and offline WOM activities is important because, as you say, “active participants in online communities do not necessarily reflect the attitudes and behaviors of a brand’s target audience in the real world.”Reading online marketing blogs and attending marketing conferences might lead one to believe that social media is word of mouth. Simply creating an online community does not complete a word of mouth marketing program. As you have pointed out before, most word of mouth still takes place offline. While having a social media program is sexy, it may not be very effective without real-world word-of-mouth tactics.
John,Excellent video content. Thanks for sharing John. As you and Jay say here, online communities do not necessarily represent a target audience. That’s so true and before we launch WOM tactics, we need first understand who are customers are, what they look like and how they get their information. Nothing new in that; however, those social media evangelists who seem to believe those tools are the beginning, middle and end of all communications should pay attention to that truism.We are launching a WOM Campaign for one of our clients and because of how they get their information, other than a new web site, all of the campaign will be conducted off-line, much of it involving show leather to reach the community influencers and organizers.Good stuff, John.