WOM TRUTHS
On the ALL THINGS WOM blog, I’m sharing bite-size lessons on key ideals that make word-of-mouth marketing more effective and ethical. The series is called WOM TRUTHS. Three lessons are posted with many more to come…
#55 | Word of Mouth is the Original Social Media
#37 | Reviews aren’t Sexy. But the Results are Sexy.
#09 | Buzz Doesn’t Create Evangelists. Evangelists Create Buzz.
