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*** Clearly my WOM Enthusiast hat is on with this post. BACKSTORY This fall, the Federal Trade Commission (FTC) will release updated guidelines on endorsements used in advertising and marketing. Current guidelines were last updated long before the Internet became
Continuing my “Would you Miss” series … Does Denny’s provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Denny’s treat its employees so astonishingly well that those workers would not be
Tom Fishburne writes… “Many businesses treat social media tools the same as dropping an FSI or placing a grocery cart ad. It becomes just more superficial window dressing. I think it would be far better to apply that investment toward
Jason Stoddard did something interesting — he started his own consultancy company, Stagira. That’s interesting. But not as interesting as what he did to let people know he started Stagira. Essentially, his marketing dollars went into running a conference, the
Over the weekend I bought and read Erik Qualman’s SOCIALNOMICS book. It’s a deep dive into how social media transforms the way we live and do business. In chapter seven, Erik writes about “Winners and Losers in a 140-Character World.”
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
