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*** My WOM Enthusiast hat is on with this post. It’s a few weeks until WOMMA’s Creating Talkable Brands Conference (Nov. 18 – 20, Las Vegas). Sign-ups have been strong. And for good reason — the agenda is strong. There
BAKED IN: Creating Products and Businesses That Market Themselves by Alex Bogusky and John Winsor gets the Marketing Masterpiece Theatre treatment. (Yep … it’s another dramatic reading of an influential business book by Sir Wilton Norman Chamberlain III.) RSS Readers
The Dachis Group is ringing up successes. They’ve hired a talented team. Been backed by big dollars from Austin Ventures. Gone global with the acquisition of London-based Headshift. And, introduced a new business term: Social Business Design. Kudos to everyone
Clearly my WOM Enthusiast hat is on with this post. (I work with WOMMA.) Last week was a big week for marketing, the Federal Trade Commission (FTC) released new guidelines (.pdf document) for how businesses can use endorsements and testimonials
Starbucks is asking its partners (employees) to make short videos about their day-to-day life at Starbucks. Love it. The company will share these videos online at www.MyStarbucksStory.com. Again, love it. Early in 2008 Starbucks did a two-minute documentary on Young
On the Post2Post Book Tour we’re talking about Jeremy Gutsche’s EXPLOITING CHAOS book. Jeremy advises companies on trends and innovation. He also is the driving force behind TrendHunter.com. His book is chock-full of case study examples on how to use
Emily Yellin‘s YOUR CALL IS (not that) IMPORTANT TO US gets the Marketing Masterpiece Theatre treatment. RSS Readers … click here to view the video.
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
