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CONFESSIONS OF A PUBLIC SPEAKER by Scott Berkun gets the Marketing Masterpiece Theatre treatment. If you regularly give presentations, you’ll find yourself nodding in agreement with many of the stories Scott tells about presentations gone right and those that went
*** Note, my WOM Enthusiast hat is on with this post. *** When you return from a conference chock-full of insights, it’s difficult to share everything you learned. Sure, you can transcribe your notes but your notes are bound to
Something doesn’t make sense with this poster ad on the DFW Airport skylink tram. Do you see what I saw? If I’m advertising a “treat yourself” occasion at the airport during the hullabaloo of holiday travel, I’m choosing something more
As a customer loyalty-focused marketer, Jeanne Bliss has been in the marketing game with some notable brands: Lands’ End, Coldwell Banker, Allstate, Microsoft, and Mazda. She has seen how making the wrong decisions can lead to forging customer disloyalty and
John Nese is a modern day soda jerk. He’s passionate about “flavored water with a lot bubbles.” Soda makes him smile, makes him happy. He’s the proprietor of Galco’s Soda Pop Stop in Los Angeles. His store sells about 500
Lots of chatter online about the revamped Starbucks “rewards” program. Starbucks will discontinue its Gold Card program it began a year ago. The Starbucks Gold Card program was designed like many membership rewards program where customers pay a yearly $25
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
