File Under: MISSED OPPORTUNITY
Something doesn’t make sense with this poster ad on the DFW Airport skylink tram. Do you see what I saw?
Say Hello!
john@brandautopsy.com
512.633.4086
Say Hello!
john@brandautopsy.com
512.633.4086
Something doesn’t make sense with this poster ad on the DFW Airport skylink tram. Do you see what I saw?
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
I don’t quite understand why a basic pretzel would be so appetizing in the first place…Why not chocolate?It’s nearing Xmas after all.
I agree this could be dressed up a bit more, but placement is key. If this ad is located within the olefactory reach of Auntie Anne’s strategically directed oven blowers (you know, the ones that overpower you with goodness), it might make a lot more sense–or scents, if you prefer…
Is this poster one of a series? I could see a number of posters with different things to buy for “them” and different “treats” for you, all chosen from among the offerings at the airport.
I am not familiar with DFW airport. Are these types of pretzels common?If the airport is putting up these posters, my guess is they went with something very generic so that the landlord wouldn’t be seen a favoring one tenant over another.Think of it micro-level PC/multiculturalism. The end result is bland and uninspiring.
A treat is in the eye of the beholder. I believe they felt that if they started with basics, they could let the reader’s imgination transport them to their own next level of imagined treat.
I agree with Luann. Right now, that pretzel is looking good for me.—————–Andy Michaelshttp://www.andy-michaels.com/