Archive for December, 2009

Electronically reprinting Bruce Mau’s Incomplete Manifesto for Change has become a New Year’s tradition on Brand Autopsy. Enjoy all over again … Originally posted on December 31, 2004 Bruce Mau, a designer, thinker, articulator, and massive change provocateur, has a

Seth Godin asked 70 people to choose a provocative word and riff. Seth compiled the short essays into an ebook titled, WHAT MATTERS NOW. You’ll recognize many of the contributors. Hopefully, you’ll be inspired by their contributions to make your

We conclude our short series highlighting Bryant Simon’s book, in EVERYTHING BUT THE COFFEE: Learning about America from Starbucks (University of California Press, 2009). Bryant writes how early on in his research he was supportive of Starbucks against its detractors

We continue our short series highlighting Bryant Simon’s book, EVERYTHING BUT THE COFFEE: Learning about America from Starbucks (University of California Press, 2009). In the book, Bryant takes a look at Starbucks from all angles including its impact on the

I first met Bryant Simon in 2006. At that time, he was in the early stages of researching Starbucks impact on culture and consumerism. We traded emails about nuanced Starbucks happenings from store-level operations to broader marketing matters. He was