Missing Chapter Found
The Discipline of Market Leaders
Brand Autopsy
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Post2Post | 100 Best Business Books
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Would you miss Ace Hardware?
Continuing my “Would you Miss” series … Does Ace Hardware provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Ace Hardware treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Ace Hardware…
Re: Starbucks VIA
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Mighty Fine Word-of-Mouth
No stunts. No gimmicks. No one-off marketing ploys. All Mighty Fine does is earn opinions by serving up remarkable burgers in remarkable ways.
Winners Can Quit
No business is destined to live forever. Sustained success is difficult to achieve. Decades-long success is attainable.
The Loudest is the Weakest
Unremarkable products/services need the loudest advertising because it’s the only way they will get remarked about.
Leadership Qualities
The "Blue Magic" business is booming and Frank Lucas needs people he can trust to run his daily operation.
Brand Dilution
Businesses “chop down” their products all the time. In the quest to maintain profits or possibly, grow profits, businesses make strategic decisions to dilute their offerings.
Launching New Products
Frank Lucas followed the "Purple Cow" approach and the "ZAG" pathway to creating a remarkable product.