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It’s been almost two years since Starbucks jumped into the deep waters of social media with their MyStarbucksIdea.com program. This is a website where customers submit and discuss ideas on ways Starbucks can improve its business. Over 80,000 ideas have
Experience Seth Godin’s newest book, LINCHPIN: Are You Indispensable, like you never thought possible … thanks to this dramatic reading by the sultry “Miss Betty.” [NOTE: The Video Blog Association of America has given this video a rating of PG-13,
Next up on the “Less Than 300” project is William Poundstone’s PRICELESS. (Truth be told, ain’t no way PRICELESS can be fully summarized in less than 300 words. No way. But, I’m giving it a shot.) PRICELESS | summarized in
Business books have been a mainstay topic on the Brand Autopsy blog. We’ve done straight-up reviews, shared summaries, and done inane dramatic readings. This year, I plan to share concise summaries of most every business book I read. Concise as
Another year blogging has passed. And just like I did in… 2004… 2005… 2006… 2007… 2008, below is a round-up of my favorite posts from the just completed year of 2009. We began the year talking about the business wisdom
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
