Say Hello!
john@brandautopsy.com
512.633.4086
On the Post2Post Book Tour we’re talking about SWITCH: How to Change When Change is Hard by Chip and Dan Heath. The Heath Brothers are more than authors; they are teachers. In MADE TO STICK they taught us how “Simple
By day, Tom Fishburne is a managing director with Method. By night, Tom is a cartoonist appealing to the “improbable audience of brand managers.” By way of SXSWi, I attended Tom’s session on Innovation Lessons from Cartooning. Excellent session with
It’s with much appreciation that I share money quotes from Tom Peters’ newest book, THE LITTLE BIG THINGS: 163 Ways to Pursue Excellence. Keep in mind this isn’t all-new material from Tom. This book contains polished versions of smart blog
In their one-hour core conversation at SXSWi about breaking into the paid speaking business, Nick Morgan and Tim Sanders gave attendees priceless advice. (Had I heard this advice back in 2005, it would have saved me from learning those lessons
In my readings far outside the business world, I read this yesterday: “Crisis is a word that is often mistaken to mean tragedy or threat. A truer understanding is that crisis means a turning point.” Nice. While not written for
We continue with another business book summary in under 300 words by summing up FASCINATE: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead. Sally injects lots of personality in her writing, which makes FASCINATE a fun read. She
NOTES: I am a member of WOMMA and serve as WOMMA’s “WOM Enthusiast.” Portions of this post were originally posted on the All Things WOM blog. The Word of Mouth Marketing Association (WOMMA) recently published a MEASUREMENT & METRICS GUIDEBOOK
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
