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Todd Sattersten clued me in on a book about differentiation from Youngme Moon, a Harvard Business School professor. Yes, the business book landscape is littered with oodles of books on differentiation but Youngme’s book is … different. You’ll notice early
PROMO Magazine recently published an article I wrote about the natural laws that govern word of mouth marketing. To understand these natural laws, we need to revisit basic physics. In school we learned about Isaac Newton’s three natural laws of
Georges Doriot is known for being one of the first venture capitalists in America. He was also a Harvard Business School professor and part of his legacy is this chewy quote, certain to motivate any entrepreneur… “Someone, somewhere, is making
The other day we looked at the advice from the founders of 37signals who write in their book, REWORK, “Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss’ that giving customers a small, free taste makes
In the book REWORK, the authors, Jason Fried & David Heinemeier Hansson (co-founders of 37signals) recommend emulating drug dealers by offering free samples to customers. Drug dealers, as Jason and David point out, know by giving away free samples of
Mattel, the makers of Barbie dolls used crowdsourcing to decide which career the next Barbie doll should have. Mattel promoted its online crowdsourcing contest on Facebook, Twitter, and with some regional advertising. The voting choices were: Architect, Anchorwoman, Computer Engineer,
With Foursquare, Gowalla, and other “geo-location apps” becoming the new must-do marketing tool, I hope more businesses follow the lead of an Austin-area Starbucks. A simple handwritten sign acknowledging the loyalty of a frequent customer is all the marketing needed
In Purple Cow, Seth Godin wrote about the virtue of baking remarkability into how a business does business. According to Seth, “marketing done right” is when “the marketer changes the product, not the ads.” The Purple Cow concept states it’s
NOTE: My company is a WOMMA Member and I work with WOMMA. The Word of Mouth Marketing Association (WOMMA) is coming to Austin. On Monday, April 19, WOMMA and the Council of Public Relations Firms (CPRF) will host a MERLOT
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
