DIFFERENT|Youngme Moon
Todd Sattersten clued me in on a book about differentiation from Youngme Moon, a Harvard Business School professor. Yes, the business book landscape is littered with oodles of books on differentiation but Youngme’s book is … different.
You’ll notice early on in “DIFFERENT: Escaping the Competitive Herd” that Youngme’s writing style is more casual teaching than charismatic pontificating or hardcore drill-downs. It’s an enjoyable read with approachable and actionable lessons.
For a preview of the book, watch this well-produced trailer…
Thanks so much for passing along this book. I had not heard about it and the trailer and your comments have prompted me to add it to my reading list.
Looks like a great book… I’m with @Karen, I have never heard of this, but I am intrigued by it now…
I want to thank you for your posts. I am a business development consultant, and sometimes I my clients don’t understand what I’m telling them. When that happens, I can usually find one of your posts that says it differently. I appreciate your viewpoint. Thanks!
Hi,Youngme Moon is a Professor of Business Administration in the General Management unit at the Harvard Business School. At HBS, she teaches the Consumer Marketing elective in the MBA program. She also teaches in a number of HBS Executive Education programs, including Consumer Marketing Strategy, Strategic Marketing Management, and Marketing Innovative Technologies. Professor Moon has received the HBS Student Association Faculty Award for teaching excellence in both the first-year and her elective course on multiple occasions; she is also the inaugural recipient of the Hellman Faculty Fellowship, awarded for distinction in research.ThanksPeterTrade Events
Hi,Devid this side from Canada.The blog is really very interesting.Thanks,Devidaudio conference
Love the trailer and totally looking forward to reading it!
Love the trailer. I’m going to read this for sure.Thanks for sharing this.
Trailer’s fun to watch… but I’ve read Seth Godin’s Purple Cow and it feels like this book will give me the same ideas in a different package. Not very different. Am I wrong?Still, the topic is important enough for you to contrast a couple of views, I guess.
This is one of the best marketing books I have ever read.Thanks John!!
Purple Cow is good but not the same total thought patterns.Mathew Mays “in pursuit of Elegence” is closer to the zen like ideas of Dr. Moon. These are Yin&Yang books.http://inpursuitofelegance.com/