Blog.

The other day we looked at the advice from the founders of 37signals who write in their book, REWORK, “Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss’ that giving customers a small, free taste makes them come back with cash in hand.”

We also shared some more business wisdom from drug dealers on surpassing customer expectations, wholesale buying strategies, and selecting profitable customers.

If this idea of emulating drug dealers has you intrigued, reacquaint yourself with a vintage Brand Autopsy post sharing business lessons learned from the movie about a Harlem drug lord from the early 1970s, AMERICAN GANGTSER.

American Gangster synopsis:
Following the death of his employer and mentor, Bumpy Johnson, Frank Lucas establishes himself as the number one importer of heroin in the Harlem district of Manhattan. He does so by buying heroin directly from the source in South East Asia and he comes up with a unique way of importing the drugs into the United States. As a result, his product is superior to what is currently available on the street and his prices are lower. His alliance with the New York Mafia ensures his position. It is also the story of a dedicated and honest policeman, Richie Roberts, who heads up a joint narcotics task force with the Federal government. Based on a true story. [SOURCE]

LESSON ONE
Mentors Matter