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I’ve written a new business book called, TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee. Wait, that’s not correct. TOUGH LOVE is actually a screenplay masquerading as a business book. Inserted throughout the TOUGH LOVE script are
This is an interesting presentation from WOMMA. (Yes, I do work with them.) It’s a collection of word of mouth marketers and their different views on what makes a brand talkable. Smart stuff. Enjoy…
Seattle’s Best Coffee (SBC) was purchased by Starbucks Coffee seven years ago. Starbucks hasn’t done much with it except to ink distribution deals with Borders and few fast food companies. On May 12, SBC launched a “brand reinvention” project. A
Recently, I had the pleasure of speaking to students in the Master in Innovation and Technological Entrepreneurship department of Tecnológico de Monterrey (Mexico). Students enrolled in this one-year intensive program are given the knowledge, the guidance, and the motivation to
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
