Speaking to Students at Tec de Monterrey
Recently, I had the pleasure of speaking to students in the Master in Innovation and Technological Entrepreneurship department of Tecnológico de Monterrey (Mexico).
Students enrolled in this one-year intensive program are given the knowledge, the guidance, and the motivation to start their own business. It’s a very interesting program with ambitious goals that extend beyond creating new businesses to changing the innovation culture in Mexico.
In my talk with the students, I shared some “Espresso Shots of Business Wisdom” and passed along some “Tribal Knowledge” from my marketing experiences at both Starbucks Market and Whole Foods Market.
Check out the Tec de Monterrey blog for a nice summary.
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