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In the TOUGH LOVE business book screenplay, there’s a scene where two former Galaxy Coffee marketers, Denny Williams and John Coffey, make an observation about the importance of front-line employees. Their observation came after visiting various Galaxy Coffee locations and
Over on the 800ceoread blog, Jon Mueller posted a Q&A with me about TOUGH LOVE. His questions help to connect the dots between the drama of the screenplay and the details illuminated within the storyline on starting/running an entrepreneurial venture.
In my TOUGH LOVE ebook, it’s not hard to figure out that “Galaxy Coffee” is Starbucks Coffee. So when the screenplay depicts the drive, drama, and decline of Galaxy, it’s really business commentary on the goings-on with Starbucks. There’s a
The following continues my irregular postings of business book summaries. I’m striving to keep these summaries to less than 300 words. Sometimes its doable, other times not. This summary is closer to 400 words. Enjoy… SUCCESS MADE SIMPLE | summarized
My new business book is now published. It’s an ebook called, TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee. Wait. It’s not really a book and its more than an ebook. TOUGH LOVE is actually a screenplay
Sometimes I drop the following slide into presentations to illustrate the business need to not nickel and dime customers. It’s a smart line from Frederick Reichheld’s THE ULTIMATE QUESTION… I always thought those “Cash Advance” businesses were built upon earning
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
