Archive for July, 2010

At the Brains on Fire F.I.R.E. Sessions 2010, Steve Knox (ceo at P&G’s Tremor) delivered a thought-provoking presentation on “Understanding the Science of Advocacy.” Yes, Steve dropped some science on how disrupting schemas sparks conversations. He also dropped some knowledge

It was three years ago when my Mother passed away. Thankfully I have so many vivid memories to keep her spirit alive within me. I also have this video to play to remember my Mother, Glenna Moore…

One of the more interesting scenes in the TOUGH LOVE screenplay is when Vivian Kane, Denny Williams, and John Coffey spend an afternoon talking with Galaxy Coffee customers and employees. For Vivian, the company cheerleader who thinks Galaxy can do

Vivian Kane is a principal character in the TOUGH LOVE screenplay. She has worked in the Galaxy Coffee marketing department for over a decade and the Galaxy Coffee company culture runs through her veins. She’s a company cheerleader all the

In SAVE THE CAT! STRIKES BACK, Blake Snyder, accomplished screenwriter, shares “seven warnings signs” a writer has a great idea for a screenplay. It’s a good list and with a little massaging, Blake’s list also works for marketers. Here’s my

Seth Godin writes a lot about Resistance in LINCHPIN, but he refers to it as one’s “lizard brain” creating fear which prevents us from actualizing our aspirations. Steven Pressfield first defined/articulated what Resistance is and how it acts as a

I recently read the Howard Schultz interview in the July/August issue of the Harvard Business Review. The interview details the drive, decline, and resurrection of Starbucks. It’s an informative read that touches upon many business themes dramatized in my TOUGH

I riffled though CONSUMED: Rethinking Business in the Era of Mindful Spending today. Would have read it, but couldn’t get into enough so I riffled through it. As the title/sub-title suggest, this book identifies issues and the consumer/business sentiment with