Archive for August, 2010

My friendship with the marketing agency Brains on Fire began in March of 2005. That’s when I heard Geno Church, word-of-mouth practitioner from Brains on Fire, share the Rage Against the Haze case study. Instead of a multi-million advertising campaign

“The single biggest reason companies fail is they overinvest in what is, as opposed to what might be.” — Gary Hamel

I recently became hip … hip to haul videos. Perhaps, you’ve already been hipped to haul videos. If not, consider this your haul pass to becoming hip to haul videos. NPR did a story on it. So did Marketplace. Newspapers

Long-time Brand Autopsy readers know I’m a believer and practitioner of word of mouth marketing — written lots of about it and have worked in it with the Word of Mouth Marketing Association. [Disclosure: I’m still doing some work consulting/presentation

According to Advertising Research Foundation president Bob Barocci, “The single biggest opportunity in the history of consumer marketing lays dormant.” The opportunity Bob speaks of is LISTENING. And for those you deep into social media you understand the benefits of

In 2005 a brilliant book, WHY BUSINESS PEOPLE SPEAK LIKE IDIOTS, skewered the overuse and reliance of business jargon. The gist of the book says… “Jargon is not just about using big word to make small points. Sometimes it’s about

All Things Considered recently interviewed Howard Schultz, ceo of Starbucks. Howard talked about the tough decisions Starbucks had to make during the past two years of operating a growth business during the recession. One quote from Howard sticks out as