Archive for September, 2010

As a social media marketer with Powered, Greg Verdino recommends “micromarketing” strategies to clients. In his book, microMARKETING, Greg shares with all of us his thinking behind why marketers need to shift our actions from mass to micro in order

Interested in improving your presentation skills? If so, consider attending the “Tips from the Pros” Workshop from the Austin Speakers Network on Tuesday, Oct. 5. At this workshop, I’ll be sharing presentation wisdom I’ve learned by studying comedians and dabbling

Alan Murray has written a brilliant primer and an insightful reminder on what it takes to be a great manager. THE WALL STREET JOURNAL ESSENTIAL GUIDE TO MANAGEMENT is a must-read for anyone in business. Murray shares “lasting lessons from

THE OFFER was too irresistible to ignore. Spend $5 and receive a “logo that is guaranteed to suck.” I did it. And received a horribly sucky logo. I’m not the only one who spent some scratch to get a sketchy

In today’s Wall Street Journal we learn, Gatorade has four full-time staffers monitoring “social-media posts 24 hours a day … hoping what they see and learn will help the company more effectively promote its new G-Series of drinks. Whenever someone

Disclosure: I’m working with the Keller Fay Group. Originally posted on the Keller Fay blog (Sept. 7). We’re back to work after a fun-filled Labor Day weekend. Let’s continue the fun by taking a light-hearted look at the Most Talked-About

In business, what’s more important … Strategy or Execution? Books have been written about it. Articles have sounded off on it. Practitioners have pontificated about it. But Morris Chang, CEO of Taiwan Semiconductor Manufacturing Company, answers it in a mere

Last week I wrote about the BRAINS ON FIRE book. As I mentioned, throughout the book we learn of ten lessons Brains on Fire follows to ignite and fan the flames of customer evangelism. What I failed to mention was