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Thanksgiving was yesterday. Black Friday is today. Cyber Monday is around the corner. It’s official, the 2010 holiday retail shopping season has begun. Here’s a shopping statistic that will surprise most of us, especially those of us whose world revolves
Your resume is your personal sales sheet. It lists your experience and expertise. It should also excite a potential employer to schedule an interview with you. According to Karen Burns, your resume shouldn’t contain tired and trite buzzwords that look
This is cool. Economic professors from Eastern Illinois University are using classic scenes from the Seinfeld television show to teach us economic lessons. (Hat tip: BusinessWeek article) For example, we can learn about cost-benefit analysis and game theory from the
I’m not someone who buys Cheddar Snaps. Yeah, I like the taste of these baked cheese wafers but they are never on my shopping list. However, I bought a bag of Texas Cheddar Snaps the other day. They weren’t on
As part of my project work with The Keller Fay Group, I’m digging into their archive of research findings and providing insights, which marketers can use to better tap into the power of word of mouth. Keller Fay recently released
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
