Thanksgiving was yesterday. Black Friday is today. Cyber Monday is around the corner. It’s official, the 2010 holiday retail shopping season has begun.
Here’s a shopping statistic that will surprise most of us, especially those of us whose world revolves around everything online from social media to social shopping.
93% of all US retail sales occur in the real world.
Which, of course, means, only 7% of US retail sales occur online in the digital world.
Yes. The shopping trends clearly reveal online sales are growing in importance. But what is important today and important for the foreseeable future is offline sales occurring in a physical store.
This marketing wake-up call statisitic comes from Forrester Research …