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john@brandautopsy.com
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As part of my project work with The Keller Fay Group, I’m digging into their archive of research findings and providing insights which marketers can use to better tap into the power of word of mouth. There’s a trove of
Looks like the Starbucks Petri Dish experiment has ended for 15th Ave. Coffee & Tea. According to reports, Starbucks is returning/rebranding this location to become a Starbucks Coffee, again. When 15th Ave. Coffee & Tea opened up in July 2009,
I recently gave a VSOP … Very Special One-time Performance … at the ProductCamp 6 event in Austin, TX. ProductCamp, like its BarCamp relative, is an unconference gathering of marketers, mainly product marketers, who network and learn from each other.
Long-time readers know I read lots of business books. Over the years I’ve written reviews, shared “money quotes,” and done kooky dramatic readings of interesting business books. In 2011, we’re resurrecting the money quotes method of sharing worthwhile snippets. First
“You can tell a big man by the way he treats little men.” — Thomas Carlyle
For extra credit, watch Dr. Brown’s TEDxHouston talk. For extra extra credit, read her book, The Gifts of Imperfection. “Stories are just data with a soul.” — Dr. Brené Brown
“If you don’t have a competitive advantage, don’t compete.” — Jack Welch
Why are we complicating the game of marketing by creating distinctions like social media marketing, content marketing, and shopper marketing? Tactically, things have changed because of technology and consumer cynicism. Fundamentally, though, nothing has changed in the game of endearing
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
