Say Hello!
john@brandautopsy.com
512.633.4086
Peggy Noonan was writing about political change but it applies to business change. Almost all revolutionary change inside a business is a battle of internal politics pitting the young versus the old. Young ideas versus old ideas. Younger generation versus
Short. Tall. Grande. Venti. And now, Trenta. Starbucks is introducing a 31-ounce cold cup. It’s a ridiculously large size. However, Starbucks would be ridiculous if they didn’t take advantage of a profit-rich upsell opportunity. Right? Ultimately it’s customers who will
As part of my project work with The Keller Fay Group, I have access to interesting word of mouth (WOM) data on the brands and product categories Americans talk about. To coincide with the Super Bowl advertising game, Keller Fay
I am not a social media marketing expert. I’m a retail marketer who believes in using really good marketing to connect with customers. That explained, I heard some great advice on creating a super simple Social Media Policy while attending
In my post sharing Keller Fay Group data on the Most Talked about Sports Teams in America, Chris Navitimer asked a great question in the comments, “Does most talked about [sports team] automatically lead to [making the] most money?” Hmm…
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
