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Super Simple Social Media Policy

I am not a social media marketing expert. I’m a retail marketer who believes in using really good marketing to connect with customers. That explained, I heard some great advice on creating a super simple Social Media Policy while attending the Blogwell Austin event on Feb. 2. Andy Sernovitz, CEO at the Social Media Business…

I am not a social media marketing expert. I’m a retail marketer who believes in using really good marketing to connect with customers. That explained, I heard some great advice on creating a super simple Social Media Policy while attending the Blogwell Austin event on Feb. 2.

Andy Sernovitz, CEO at the Social Media Business Council, reminded us of the juvenile sexual innuendo joke where you add “… in bed” at the end of a fortune cookie saying. For example…

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That’s funny. It’s also a useful idea, says Andy, to borrow when writing up a company Social Media Policy.

Most businesses, especially big businesses, have corporate conduct guidelines explaining how to behave when on the job. Most, if not all, of these guidelines can be used as the basis for a super simple Social Media Policy. All one has to do is add “… online” at the end of each conduct guideline statement. For example…

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Of course, adding “… online” to a company’s existing corporate conduct guideline policy does not cover everything a business needs to concern itself with when designing its Social Media Policy. However, it probably covers most things.

For a much deeper dive into designing a Social Media Policy check out WOMMA’s resources and the resources from SocialMedia.org.