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john@brandautopsy.com
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The first CrackerJack Marketer webinar is scheduled for May 18 at 11:00cst. (For those CrackerJacks on the email list, you’ve already been clued in.) For those of you not on the list, you’re just now hearing we’re charging an unheard
Presenters can learn a lot from comedians on developing a better act. The process in how a presenter crafts, develops, and delivers a presentation is much the same in how a comedian puts together their act. Presenters and comedians have
I’ve had some challenging speaking gigs but none more challenging than eulogizing my oldest sister, Lana. Melana Love Moore Eaves passed away on April 19, 2011. After a prolonged ordeal, her kidneys gave out. She was 47. I knew this
I recently happened upon a social media tip from an obviously knowledgeable person. Problem was, he had too much knowledge. “Too much knowledge, how could that be bad?,” you ask. Too much knowledge becomes bad when it becomes a curse
NOTE: To understand my Starbucks bias, scroll to read my disclosure statement. I can’t recommend Howard Schultz’s book, ONWARD: How Starbucks fought for Its Life without Losing Its Soul, to every business book reader. I can only recommend Howard book
Not too long ago, in a business galaxy not too far away… Paul Williams and I were retail marketing managers at Starbucks Coffee. Our hands were always dirty working in the trenches designing and implementing marketing programs to acquire new
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
