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The Wall Street Journal recently ran a profile on Restoration Hardware and its reemergence as a great brand. Much of the article centered around the design and management style of Gary Friedman, Restoration Hardware ceo and chairman. “Great brands don’t
At the 2011 WOMMA School of WOM Conference, Geno Church and I gave a presentation titled, “Bringing SEXY Back to Offline Word of Mouth.” It was less a presentation and more a RANT about the importance of not losing focus on real world marketing ideas that can spark customer-driven conversations.
Here’s another lesson about delivering standout presentations from stand-up comics as first seen in HBO’s TALKING FUNNY television show. Highly successful presenters, like highly successful comics, deeply understand how to affect an audience. The more successful a presenter becomes, they
We continue sharing presentation lessons from comedians. These lessons were discussed during HBO’s TALKING FUNNY roundtable conversation between master comics Ricky Gervais, Jerry Seinfeld, Chris Rock, and Louis C.K. To develop his comedy act, Louis CK would, “Take my closing
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
