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A few weeks ago I posted a super-short summary of a presentation I did with Geno Church on “Bringing SEXY back to Offline Word of Mouth.” In this presentation we shared thoughts on creating talkable brands by earning opinions from
No decision is too small to sweat for Apple. We see that in the design of their products and in the design of their retail stores. Apple’s attention to the smallest of details is similar to Disney’s attention to small details in all its theme parks. Which is interesting because “… more people now visit Apple’s 326 stores in a single quarter than the 60 million who visited Walt Disney Co.’s four biggest theme parks last year”
The second CrackerJack Marketer webinar is scheduled for June 29 at 11:00cst. Why so much? Because $4,000 is closer to the real value of the information Paul Williams and I are going to share about growing retail sales without undermining
“Opportunity is missed by most people because it is dressed in overalls and looks like hard work.” — Thomas Edison, inventor extraordinaire
Things look different on Brand Autopsy. The toe tag remains but everything else has been beautified. The biggest change on Brand Autopsy is invisible to most readers. Since 2003, I’ve been using Typepad as my blogging engine. Which means, every blog post has been directing readers to typepad.com. Not anymore. Now, every blog post lives on BrandAutopsy.com.
Most every marketer who has worked on creating ads, signage, and anything else promoting their business knows the Logo Test. It’s a simple test to determine if the marketing piece you’re working on uniquely communicates your business or brand. To
“There are two kinds of companies — those that work to raise prices and those that work to lower them.” Jeff Bezos, founder & ceo of Amazon
I believe passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. My background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market.
