Blog.

Things look different on Brand Autopsy. The toe tag remains but everything else has been beautified. (If you received this post via RSS or Email, you won’t notice the changes. Click here to see the beautification of Brand Autopsy.)

In the redesigned site, you’ll still find sections for the books I write, presentations I give, and consulting advice I share. That hasn’t changed, but other things have.

The biggest change on Brand Autopsy is invisible to most readers. Since 2003, I’ve been using Typepad as my blogging engine. Which means, every blog post has been directing readers to typepad.com. Not anymore. Now, every blog post lives on BrandAutopsy.com.

Readers will notice the addition of a Brand Autopsy email Newsletter. Email is decidedly old school but it’s a proven way to connect more directly with a tribe of readers. Each month I will send out a snappy newsletter sharing extra special nuggets of marketing know-how. Only readers of the newsletter will receive these nuggets of marketing know-how.

Sign-up is easy. Visit any page on Brand Autopsy and enter your email address. It’s that simple.

The Out:Think Group deserves the credit for the redesign. Tim, Brian, Joseph, and Lauren listened to my needs and not only beautified the website, but also made the migration of everything from Typepad effortless. If you’re needing to bolster your online presence, contact Tim Grahl from the Out:Think Group.

For those of you who have been reading the Brand Autopsy blog since the beginning, I can’t thank you enough. It’s a total privilege to have you as readers/followers. For those new to the Brand Autopsy blog… welcome. Thanks for stopping by. I hope you visit again.