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Albert Einstein on Creativity


The secret to creativity is knowing how to hide your sources.” – Albert Einstein

In the book BORROWING BRILLIANCE, David Murray contends, “… there’s a fine line between plagiarism and creativity—that creative thought begins with copying, that you build new ideas out of existing ideas, and that originality is a perception and not a reality.”

In other words, developing innovative ideas is really an exercise in borrowing brilliance. Smart. Counter-intuitive thinking.

For more on David’s thinking you can read BORROWING BRILLIANCE or you can read his excellent ChangeThis Manifesto.

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